National Standard

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Creative freedom, independence and a shared vision of fashion inspired François Chastang and Arnaud de Louvencourt to create NationalStandard in 2010.

National Standard is part of a new generation of creative and independent Paris-based brands.

The founders have tapped into their experience in the worlds of fashion and luxury to construct a global brand, developed around footwear, and in particular their key item, the sneaker.